For well over a decade, Gregg Ruth's high-profile collections have been sought after by admirers from around the world. But Ruth's own passion for beautiful jewelry design began in his parent's jewelry store in Pennsylvania.
"My father was a retail jeweler, so I grew up in the business. He and I bought a store, and I ran that in the 70's, but I felt a retail store was kind of stifling, so I decided to try my hand at wholesale and began importing gold jewelry from Italy.
We started the line with nine pairs of earrings, six rings, two rings and an Armani suite - and an Audi that I drove past the speedometer breaking."
In 1995, Gregg turned his attention to diamond intensive jewelry and began to focus his design aesthetic around the use of Fancy Color Diamonds and Important Colored Stones.
The company quickly became known as an industry leader in Yellow and Pink Diamond center stone pieces and helped to popularize these rarest of Diamonds. These classic yet innovative styles-featuring important yellow and pink diamonds from 1.00 to 10.00 carats--benefitted from a patented micropave setting technique that Gregg developed to accentuate and compliment the natural hues of his meticulously sourced center stones.
Far from one-dimensional, the Gregg Ruth brand has developed many signature fashion- forward collections over the years. Cascata, an elegant series of baguette pieces, and Heartbeat-a heart-shaped collection featuring custom-cut tapered baguettes-were introduced in the early 2000's and brought the Gregg Ruth look to a wider, international demographic.
The company has long been known for its consistent use of very fine colored Emeralds, Rubies and Sapphires in styles that are classic yet contemporary and which accommodate a wide range of price points.
A Gregg Ruth colored stone piece, whether it be a pendant valued at $10,000.00 or a necklace valued at $150,000.00 is instantly recognizable by its bright and highly saturated gemstones. In 2010, the company introduced 2 new collections that again placed it at the vanguard of the International Jewelry world . Espris Couture, a dramatic suite of High End white diamond statement pieces, hearkened back to the glamour of Old Hollywood, while the new Aztec Collection utilized varying shades of yellow and brown diamonds in fashion-forward, adventurous designs aimed at a younger audience.
More recently, Gregg has turned his attention to more exotic gemstones: Rubellite and Paraiaba Tourmalines. Focused on larger, high quality center stones from 7.00 carats to 20.00 carats in vivid tints of red and electric blue, the new Exotic Color Collection is planned to launch in March of 2011.
And, with the new Karina Collection, which features a patented "layered" setting technique and extremely well cut white diamonds, the company unites technical innovation with sophisticated, classic styling.
A constant innovator and industry leading visionary, Gregg Ruth is dedicated to the creation of jewellry which is fashion-forward yet timeless and which can be worn and treasured for decades.
Please click here to visit the Gregg Ruth website and see the complete collection.