When Ray Grenon first saw the lugless design of the Zannetti Discobolo case he was instantly inspired. What if we engraved the outside of the perfectly round case to resemble a tire pattern? Well, here it is! The dial is then hand painted with a wire wheel to complete the look of this ultimate car lovers watch! If you really want to continue the automotive theme, a rubber tire tread strap is also available to bring the whole look together. The dial can also be customized with your wheel design, a painting of your car, or any other design you can think of!