Many people don’t know that Louis Chevrolet, founder of the great Chevrolet automobile company, was actually born in Swtizerland. His father was a watchmaker. Young Louis was quite an accomplished race car driver and always raced with the number 8 and the motto “Never Give Up”. Today, Louis Chevrolet watches are made with that same motoring spirit as you will see many automotive styling cues throughout the collection the and with the lucky Chevrolet number 8 highlighted. In all of the pieces you will notice particular attention to detail in the cases and the dials.