The company quickly became known as an industry leader in Yellow and Pink Diamond center stone pieces and helped to popularize these rarest of Diamonds. These classic yet innovative styles-featuring important yellow and pink diamonds from 1.00 to 10.00 carats–benefitted from a patented micropave setting technique that Gregg developed to accentuate and compliment the natural hues of his meticulously sourced center stones.
Far from one-dimensional, the Gregg Ruth brand has developed many signature fashion- forward collections over the years. Cascata, an elegant series of baguette pieces, and Heartbeat-a heart-shaped collection featuring custom-cut tapered baguettes-were introduced in the early 2000’s and brought the Gregg Ruth look to a wider, international demographic.
The company has long been known for its consistent use of very fine colored Emeralds, Rubies and Sapphires in styles that are classic yet contemporary and which accommodate a wide range of price points.
A Gregg Ruth colored stone piece, whether it be a pendant valued at $10,000.00 or a necklace valued at $150,000.00 is instantly recognizable by its bright and highly saturated gemstones. In 2010, the company introduced 2 new collections that again placed it at the vanguard of the International Jewelry world . Espris Couture, a dramatic suite of High End white diamond statement pieces, hearkened back to the glamour of Old Hollywood, while the new Aztec Collection utilized varying shades of yellow and brown diamonds in fashion-forward, adventurous designs aimed at a younger audience.
And, with the new Karina Collection, which features a patented “layered” setting technique and extremely well cut white diamonds, the company unites technical innovation with sophisticated, classic styling.
A constant innovator and industry leading visionary, Gregg Ruth is dedicated to the creation of jewellry which is fashion-forward yet timeless and which can be worn and treasured for decades.