When we first met with Awake in Geneva, it was love at first sight. “Artisanship awakened” is their motto and the amount of work that is put into their dials is amazing. The beautifully crafted cases made out of recycled stainless steel and the fine Swiss movements already had us sold but once we saw the prices, we were hooked! These are all limited editions and all sell out so we are honored to be one of Awake’s exclusive dealers and we can’t wait to show these to you!
Some words from the people at Awake:
“The knowledge passed from hand to hand across centuries. The savoir-faire we feel compelled to share. The pride of the artists and artisans who put their passion and patience into what they achieve. This is what we admire, what we strive to preserve, and what we wish to pass on.
Because we don’t preserve the past by freezing it. On the contrary, we awaken it, challenge it, enrich it through modern culture, so that this legacy may continue to inspire future generations.
The bridge between those two words is where AWAKE lives.
Our mission: perpetuating skills and soul.
AWAKE illuminates the hands and heritage behind rare crafts, connecting centuries of savoir-faire to contemporary culture.
The Métiers d’Art are among the most extraordinary expressions of human talent and civilisation. Techniques so complex, so deeply human, that they cannot be automated without losing their soul and authenticity.
Slowness is not inefficiency. The ten years a tree takes to yield its lacquer sap, the fifteen hours a Master artisan spends on a single creation — that is the point, not the cost.
A handmade object carries the irreplaceable trace of a human being. Their gesture and creativity. Their passion and patience. And their imperfections, which are also their soul. No two are ever identical. Not as a promise, but as a simple consequence of what it means to make something by hand.
Talent has no passport, and culture belongs to no one country or century. When knowledge travels, something worth protecting is happening.
The watches we create are vessels for that. Made to be worn, contemplated, and passed on
Every dial we make is entirely handmade. No exception. We bring rare crafts to those who have never had access to them. We push the boundaries of creativity, by reimagining how they speak to the culture of today
This is what Artisanship, Awakened means. Not a tagline. A position.”